ESNS Brand Identity
As the communications manager for East Side Neighborhood Services (ESNS), I was responsible for developing and maintaining a consistent brand identity across all print and digital media, both internal and external.
I designed all outreach materials for clients, donors, and community.
I maintained the social media for ESNS, including asset creation. One major project that I managed and helped implement was a food shelf fundraising campaign in partnership with a local marketing agency. This included a social campaign (that launched our Instagram), an email campaign, a landing page, and a social video.
Developing this campaign helped to define our food shelf marketing strategy as well as our overall brand direction. While the March 2020 fundraising campaign was interrupted by COVID-19, we were able to pivot our social strategy rapidly and still raised over $7,000 for food support!
During our rebrand, I overhauled the ESNS website: redesigning the site map for a more user-friendly experience, moving it to a new CMS, making it mobile responsive, and designing a clean look and feel.
I was also responsible for establishing a consistent brand across internal communications. This included creating and enforcing brand guidelines as well as collateral like an organization PowerPoint template.