Copywriting

Please email for full copywriting portfolio including content under paywall.

Nonprofit Fundraising and Communications

At East Side Neighborhood Services, a social services nonprofit organization, I wrote and edited copy for fundraising materials such as our annual report and fundraising letters as well as social and email copy. 

2018 Annual Report

As a nonprofit organization, we are legally required to produce an annual report every year. The year I came to East Side, we shifted that annual report from a long, tedious book detailing financial data to a short pamphlet and landing page that can be effectively used as fundraising collateral.

 

Now, we highlight stories from participants, staff, and volunteers, as well as data points relevant to our central theme. 2018's theme was one of our core priorities - "Where community has a place to be, heal, and learn together."

2019 End of Year Fundraising Email Campaign

Although East Side Neighborhood Services now serves people across Hennepin County, the idea of neighbors is obviously still central to our organization. Our end of year campaign messaging in 2019 focused on the concept of neighborhood. We asked donors to think about what they considered their own neighborhood and then presented stories of the people we consider our neighbors.

 

Through a coordinated fundraising effort of print mail, email, and social media as well as donor calls and meetings, we met our goal of $50,000!

Justice for George Floyd, Justice for Minneapolis

Minneapolis was the epicenter of racial justice uprisings in 2020. Although East Side had been going through an internal equity process, in May 2020 we had yet to release a public statement about our commitment to racial equity. We knew that in order to develop the transformative relationship in community that we wanted, we needed to make our positioning clear.

 

After an intensive internal process that engaged all staff, we released a statement on racial justice in June, positioning ourselves historically, condemning the murder of George Floyd, and committing to specific actions as an organization in the coming months and years. 

Roleplaying Games and Zines

As a freelance artist, I write and design tabletop roleplaying games and supplemental materials. 

 

How do I play D&D? is an absolute beginner's guide to Dungeons & Dragons 5th Edition. This D&D supplemental condenses much of the information in the Player's Handbook into 28 pages. Picking up a system like D&D can be intimidating. A game with a 200+ page rulebook is hard to get into no matter how friendly your DM is! How do I play D&D? uses visual charts and simple formulas to get at the essence of the systems that underlay D&D - systems that are often not stated outright in the official rules. With lots of positive reviews from kids and adults alike, it seems to be a successful tool to help new players learn the game!

Raging Hearts: Passion on the Battlefield is a one-shot system intended as a system-agnostic PVP minigame to be incorporated into a ongoing campaign in other systems. Sometimes two of the player characters just can’t get along and the only solution is to battle it out! This game requires a commitment to roleplaying on the part of both fighters - it’s intended to replace crunchy, numbers-driven battles with a more structured cinematic feeling. The GM oversees the fight, but the fighters drive it. This game is played using existing characters, so the character-generation process is minimal. 

In my bag I have... is a short zine that works as a supplemental for character creation in any adventuring game system. It uses the physical objects that a character brings with them on their travels to develop that character's backstory. The zine asks: On the road as an adventurer, you have to choose what you allow to weigh you down. What do you carry?

© 2023 by Jay Ross.

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