Work Experience

East Side Neighborhood Services communications manager — May '18-present

  • Managed communications and marketing efforts for 14 social services programs

  • Created and executed annual communications plan including print, video, paid ads, social media, newsletter, and media strategy

  • Created and maintained an editorial calendar incorporating all communications, segmented strategies by audience, and monitored engagement data

  • Managed and implemented the transition to a new website including new hosting, design, and revamped UX; managed website content

  • Produced or supervised the production of all branded content

  • Created brand guidelines

  • Identified priority media outlets for advancing East Side’s communications goals and objectives

  • Wrote press releases and PR materials

  • Collaborated on execution of events, serving as point person for staff teams to ensure effective completion of promotion, materials, follow-up, and evaluation

  • Collaborated with individual giving staff on donor-related communications materials

  • Managed a professional social media presence

  • Coordinated printing

  • Coordinated ad buying

  • Wrote, designed, and sent emails with Constant Contact

  • Organized and managed a staff affinity group

Colder Products Company graphic designer June ‘16-May '18

  • Designed print and web graphics for B2B marketing

  • Edited and manipulated photos

  • Designed and coded dynamic web banners and emails

  • Designed and coded webpages

Minneapolis Park & Recreation Board web assistantJun ‘15-May '18

  • Maintained MPRB website and staff intranet, including ongoing maintenance, updates, enhancements and metrics

  • Edited photos

  • Audited web content using databases and advised on web strategy

  • Managed and created website content using an editorial calendar

  • Wrote and edited website copy

  • Used Google analytics to optimize site content

  • Edited HTML, CSS, and Javascript

  • Maintained photo library, templates and digital assets

Freelance graphic designerDecember‘14-present

  • Managed a team to produce an art and fiction anthology, including writing and designing all marketing materials, editing copy, and managing a professional social media presence

  • Produced print and digital design for multiple businesses

  • Managed time to meet deadlines and produce work for client review

  • Quickly turned around drafts while balancing multiple projects.

​Skills

  • Extensive experience with Adobe Creative Suite

  • Extensive experience with Microsoft Office

  • Extensive experience with website content management systems

  • Experience with digital photography and photo editing

  • Experience with video production and editing

  • Experience with HTML and CSS

  • Extensive experience with illustration

  • Experience with both Mac and Windows operating systems

  • Experience with email marketing services

  • Works well in fast-paced environments

  • Excellent at balancing multiple projects 

  • Self-motivated, works well both alone and in a team

Education & Honors

2020 Artist in Residency, The Future, Minneapolis, MN
2018 “Robin Hood,” Wanderlust: A Mythology Anthology, November 2018. Page 138.
2014 BA magna cum laude in Anthropology, American University 

© 2023 by Jay Ross.

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