Work Experience

Sunrise Banks

Manager, Brand and Creative - Nov '23-present

Senior Creative Designer - Aug '22-Nov '23​​

Creative Marketing Specialist - June '21-Aug '22 

• Led brand management and the creative execution, including creative brief development, campaign concepts and themes, as well as brand positioning and expression.

• Owned the brand’s visual identity, voice, and creative expression, in both copy and design; assisted with brands’ evolution, including refreshed messaging pillars, taglines, and positioning.

• Directed all production and design projects.

• Followed projects throughout all stages of creative execution through deployment.

• Managed and developed creative and communications resource, including the hiring and managing of graphic designers, multimedia specialists and freelancers.

• Ensured messaging, logo usage and creative across the organization was on-brand and brand book and guides were current.

• Produced and managed creative campaigns across all marketing and communications channels from digital to print, including A/B tests and promotional plans.

• Designed concept and direction for emails, flyers, direct mail pieces, webpages, display ads, social posts, explainer videos, annual reports, campaign themes, special offers, branded events, and more.

• Owned competitor campaign and creative reviews.

• Created efficiencies to operate more quickly while maintaining a high level of creative outputs.

• Developed, planned, and executed creative campaigns, including design and copywriting, in order to create impactful, on-brand marketing campaigns.

• Managed creative production operations: orchestrating multi-channel creative and promotional plans, ensuring on-time and in-budget marketing campaigns.

• Applied personas, including persona development and audience targeting/segmentation plans by persona.

• Managed freelancers and budgets​

East Side Neighborhood Services communications manager — May '18-June '21

• Managed communications and marketing efforts for 14 social services programs

• Created and executed annual communications plan including print, video, paid ads, social media, newsletter, and media strategy

• Created and maintained an editorial calendar incorporating all communications, segmented strategies by audience, and monitored engagement data

• Managed and implemented the transition to a new website including new hosting, design, and revamped UX; managed website content

• Produced or supervised the production of all branded content

• Created brand guidelines

• Identified priority media outlets for advancing East Side’s communications goals and objectives

• Wrote press releases and PR materials

• Collaborated on execution of events, serving as point person for staff teams to ensure effective completion of promotion, materials, follow-up, and evaluation

• Collaborated with individual giving staff on donor-related communications materials

• Managed a professional social media presence

• Coordinated printing

• Coordinated ad buying

• Wrote, designed, and sent emails with Constant Contact

• Organized and managed a staff affinity group

Colder Products Company graphic designer — June ‘16-May '18

• Designed print and web graphics for B2B marketing

• Edited and manipulated photos

• Designed and coded dynamic web banners and emails

• Designed and coded webpages

Minneapolis Park & Recreation Board web assistant — June ‘15-May '18

• Maintained MPRB website and staff intranet, including ongoing maintenance, updates, enhancements and metrics

• Edited photos

• Audited web content using databases and advised on web strategy

• Managed and created website content using an editorial calendar

• Wrote and edited website copy

• Used Google analytics to optimize site content

• Edited HTML, CSS, and Javascript

• Maintained photo library, templates and digital assets

Freelance graphic designer — Dec ‘14-present

• Managed a team to produce an art and fiction anthology, including writing and designing all marketing materials, editing copy, and managing a professional social media presence

• Produced print and digital design for multiple businesses

• Managed time to meet deadlines and produce work for client review

• Quickly turned around drafts while balancing multiple projects.