© 2023 by Jay Ross.

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Work Experience

East Side Neighborhood Services communications manager — May '18-present

Managed communications and marketing efforts for 14 social services programs; created and executed East Side’s annual communications plan including print, advertising, social media, newsletter, and media strategy; created and maintained an editorial calendar incorporating all communications, segmented strategies by audience, and monitored engagement data; managed and implemented the transition to a new website including new hosting, design, and revamped UX; managed East Side’s website; produced or supervised the production of all branded content; created and maintained brand guidelines; trained East Side staff on branding practices; identified priority media outlets for advancing East Side’s communications goals and objectives; wrote press releases and PR materials; collaborated on execution of East Side’s events, serving as point person for staff teams to ensure effective completion of promotion, materials, follow-up, and evaluation; collaborated with East Side individual giving staff on donor-related communications materials; managed a professional social media presence promoting public programs and events; coordinated printing; coordinated ad buying; wrote, designed, and sent emails with Constant Contact; organized and managed a staff affinity group; produced a monthly staff newsletter 

Colder Products Company graphic designer June ‘16-May '18

Designed print and web graphics to match company branding; became a PowerPoint expert designing a new corporate template; designed three magazine covers for outside publications; edited and manipulated photos; designed and coded dynamic web banners and emails using HTML and CSS; designed and coded landing pages and other website pages; coordinated printing.

Minneapolis Park & Recreation Board web assistantJun ‘15-May '18

Maintained MPRB website and staff intranet, including ongoing maintenance, updates, enhancements and metrics; edited photos; audited web content using databases and advised on web strategy; managed and created website content using an editorial calendar; wrote and edited website copy; used Google analytics to optimize site content; edited HTML, CSS, and Javascript; maintained photo library, templates and digital assets.

Freelance graphic designerDecember‘14-present

Managed a team to produce an art and fiction anthology, including writing and designing all marketing materials, editing copy, and managing a professional social media presence; produced print and digital design for multiple businesses; managed time to meet deadlines and produce work for client review; quickly turned around drafts while balancing multiple projects.

CR Planning graphic designer August ‘12-June ‘15
Created graphics and laid out booklets for client projects; designed and built the current CR Planning website using HTML and CSS as well as redesigning the logo, header, and business cards as part of a company rebranding; data entry and data management.

AmLit Magazine lead design editorAugust-December ‘14

Designed various advertisements to create and implement a unified brand; led a team of designers to design, lay out, and print a professional quality literary magazine; wrote a design style guide to be implemented by the team; edited copy in the magazine.

​Skills

  • Extensive experience with content management systems.

  • Extensive experience with Facebook, Instagram, Pinterest, Twitter, Tumblr, YouTube, and other social media sites.

  • Extensive experience with Adobe Suite, including Photoshop, Illustrator, Dreamweaver, and InDesign. Some experience with Adobe Flash and Premiere.

  • Extensive experience with Microsoft Office, including Word and Powerpoint

  • Extensive experience with digital photography and photo editing.

  • Can code HTML and CSS.

  • Extensive experience with illustration in both traditional and digital media

  • Experience with both Mac and Windows operating systems.

  • Works well in fast-paced environments.

  • Excellent at balancing multiple projects.

  • Self-motivated, works well both alone and in a team.

Education & Honors

American UniversityClass of ‘14
    B.A. in Anthropology
    Graphic Design classes
    Honors Program
    College of Arts and Sciences
Victoria University of WellingtonFall ‘13
     Study abroad

 

Graduated magna cum laude — Winter ‘14
American University Dean’s List — Fall ‘11 | Spring ‘12 | Fall ‘12 | Spring ‘13 | Spring ‘14
Graduated as high school salutatorian — Spring ‘11
Awarded the International Baccalaureate Diploma — Spring ‘11