Work Experience
Sunrise Banks Senior Creative Designer - Aug '22-present
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Developed and executed creative strategy.
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Conducted design reviews and gave feedback to internal and external partners to maintain brand consistency.
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Designed and maintained the production of brand design systems and core visual design language for Sunrise Banks.
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Developed and supported marketing strategy.
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Developed and executed content strategy for owned media communications, both internal and external.
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Managed production of major reports, working with internal and external partners.
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Smoothly managed multiple projects simultaneously.
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Drove website UI/UX strategy.
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Maintained website content as website admin.
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Created and systemized graphics and branded materials for events, advertising campaigns and social content, as well as in-branch and departmental needs.
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Strictly adhered to review process for all content.
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Strictly adhered to compliance procedures for all content.
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Planned, executed, and adjusted postings for all social media channels while following Q/A and compliance review processes.
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Monitored and responded to all digital channels, including after hours for critical issues.
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Maintained organization-wide social media and digital management standards, policies, and rules of engagement.
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Used creative means to drive strong engagement and organic growth of all social media accounts.
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Developed and scheduled email campaigns internally and externally.
Sunrise Banks Creative Marketing Specialist - June '21-Aug '22
- Planned, executed, and adjusted posting for all Sunrise Banks social media channels while following Q/A and compliance review processes
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Monitored and responded to all digital channels
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Maintained organization-wide social media and digital management standards, policies, and rules of engagement
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Created social media marketing strategy including advertising campaigns, marketing/new concepts and community-building efforts
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Used creative means to drive strong engagement and organic growth of all social media accounts
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Developed and scheduled email campaigns internally and externally
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Maintained website content as website admin for SunriseBanks.com and affiliate websites
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Managed all Bank advertisement purchases, sponsorships and budgeting
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Coordinated digital advertising campaigns and reported key findings of the campaigns
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Acted as marketing point person for all Bank departments, and vendors including ad buy vendors and sponsorship partners
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Created graphics for events, advertising campaigns and social content
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Designed and updated branch materials such as branch posters, brochures, handouts, TV messaging, etc.
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Created branded materials for other departments in the Bank
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Strictly adhered to review process for all facets – ad buys, social, design and sponsorships
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Strictly adhered to compliance procedures
East Side Neighborhood Services communications manager — May '18-June '21
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Managed communications and marketing efforts for 14 social services programs
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Created and executed annual communications plan including print, video, paid ads, social media, newsletter, and media strategy
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Created and maintained an editorial calendar incorporating all communications, segmented strategies by audience, and monitored engagement data
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Managed and implemented the transition to a new website including new hosting, design, and revamped UX; managed website content
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Produced or supervised the production of all branded content
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Created brand guidelines
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Identified priority media outlets for advancing East Side’s communications goals and objectives
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Wrote press releases and PR materials
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Collaborated on execution of events, serving as point person for staff teams to ensure effective completion of promotion, materials, follow-up, and evaluation
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Collaborated with individual giving staff on donor-related communications materials
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Managed a professional social media presence
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Coordinated printing
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Coordinated ad buying
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Wrote, designed, and sent emails with Constant Contact
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Organized and managed a staff affinity group
Colder Products Company graphic designer — June ‘16-May '18
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Designed print and web graphics for B2B marketing
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Edited and manipulated photos
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Designed and coded dynamic web banners and emails
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Designed and coded webpages
Minneapolis Park & Recreation Board web assistant — June ‘15-May '18
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Maintained MPRB website and staff intranet, including ongoing maintenance, updates, enhancements and metrics
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Edited photos
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Audited web content using databases and advised on web strategy
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Managed and created website content using an editorial calendar
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Wrote and edited website copy
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Used Google analytics to optimize site content
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Edited HTML, CSS, and Javascript
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Maintained photo library, templates and digital assets
Freelance graphic designer — Dec ‘14-present
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Managed a team to produce an art and fiction anthology, including writing and designing all marketing materials, editing copy, and managing a professional social media presence
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Produced print and digital design for multiple businesses
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Managed time to meet deadlines and produce work for client review
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Quickly turned around drafts while balancing multiple projects.
Skills
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Adobe Creative Suite
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Microsoft Office
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Website content management systems such as Wordpress
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Digital photography and photo editing
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Video production and editing
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HTML and CSS
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Illustration
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Email marketing services such as Mailchimp, Constant Contact, etc.
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Creative direction
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Project management
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Workflow management tools such as Monday, Trello, Asana, etc.
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Works well in fast-paced environments
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Excellent at balancing multiple projects
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Self-motivated, works well both alone and in a team
Education & Honors
2020 Artist in Residency, The Future, Minneapolis, MN
2018 “Robin Hood,” Wanderlust: A Mythology Anthology, November 2018. Page 138.
2014 BA magna cum laude in Anthropology, American University