Work Experience

East Side Neighborhood Services communications manager — May '18-present

• Managed communications and marketing efforts for 14 social services programs

• Created and executed annual communications plan including print, video, paid ads, social media, newsletter, and media strategy

• Created and maintained an editorial calendar incorporating all communications, segmented strategies by audience, and monitored engagement data

• Managed and implemented the transition to a new website including new hosting, design, and revamped UX; managed website content

• Produced or supervised the production of all branded content

• Created brand guidelines

• Identified priority media outlets for advancing East Side’s communications goals and objectives

• Wrote press releases and PR materials

• Collaborated on execution of events, serving as point person for staff teams to ensure effective completion of promotion, materials, follow-up, and evaluation

• Collaborated with individual giving staff on donor-related communications materials

• Managed a professional social media presence

• Coordinated printing

• Coordinated ad buying

• Wrote, designed, and sent emails with Constant Contact

• Organized and managed a staff affinity group

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Colder Products Company graphic designer — June ‘16-May '18

• Designed print and web graphics for B2B marketing

• Edited and manipulated photos

• Designed and coded dynamic web banners and emails

• Designed and coded webpages

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Minneapolis Park & Recreation Board web assistant — Jun ‘15-May '18

• Maintained MPRB website and staff intranet, including ongoing maintenance, updates, enhancements and metrics

• Edited photos

• Audited web content using databases and advised on web strategy

• Managed and created website content using an editorial calendar

• Wrote and edited website copy

• Used Google analytics to optimize site content

• Edited HTML, CSS, and Javascript

• Maintained photo library, templates and digital assets

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Freelance graphic designer — December‘14-present

• Managed a team to produce an art and fiction anthology, including writing and designing all marketing materials, editing copy, and managing a professional social media presence

• Produced print and digital design for multiple businesses

• Managed time to meet deadlines and produce work for client review

• Quickly turned around drafts while balancing multiple projects.