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Work Experience

Sunrise Banks Senior Creative Designer - Aug '22-present

  • Developed and executed creative strategy.

  • Conducted design reviews and gave feedback to internal and external partners to maintain brand consistency.

  • Designed and maintained the production of brand design systems and core visual design language for Sunrise Banks.

  • Developed and supported marketing strategy.

  • Developed and executed content strategy for owned media communications, both internal and external.

  • Managed production of major reports, working with internal and external partners.

  • Smoothly managed multiple projects simultaneously.

  • Drove website UI/UX strategy.

  • Maintained website content as website admin.

  • Created and systemized graphics and branded materials for events, advertising campaigns and social content, as well as in-branch and departmental needs.

  • Strictly adhered to review process for all content.

  • Strictly adhered to compliance procedures for all content.

  • Planned, executed, and adjusted postings for all social media channels while following Q/A and compliance review processes.

  • Monitored and responded to all digital channels, including after hours for critical issues.

  • Maintained organization-wide social media and digital management standards, policies, and rules of engagement.

  • Used creative means to drive strong engagement and organic growth of all social media accounts.

  • Developed and scheduled email campaigns internally and externally.

Sunrise Banks Creative Marketing Specialist - June '21-Aug '22 

  • Planned, executed, and adjusted posting for all Sunrise Banks social media channels while following Q/A and compliance review processes
  • Monitored and responded to all digital channels

  • Maintained organization-wide social media and digital management standards, policies, and rules of engagement

  • Created social media marketing strategy including advertising campaigns, marketing/new concepts and community-building efforts

  • Used creative means to drive strong engagement and organic growth of all social media accounts

  • Developed and scheduled email campaigns internally and externally

  • Maintained website content as website admin for SunriseBanks.com and affiliate websites

  • Managed all Bank advertisement purchases, sponsorships and budgeting

  • Coordinated digital advertising campaigns and reported key findings of the campaigns

  • Acted as marketing point person for all Bank departments, and vendors including ad buy vendors and sponsorship partners

  • Created graphics for events, advertising campaigns and social content

  • Designed and updated branch materials such as branch posters, brochures, handouts, TV messaging, etc.

  • Created branded materials for other departments in the Bank

  • Strictly adhered to review process for all facets – ad buys, social, design and sponsorships

  • Strictly adhered to compliance procedures

East Side Neighborhood Services communications manager — May '18-June '21

  • Managed communications and marketing efforts for 14 social services programs

  • Created and executed annual communications plan including print, video, paid ads, social media, newsletter, and media strategy

  • Created and maintained an editorial calendar incorporating all communications, segmented strategies by audience, and monitored engagement data

  • Managed and implemented the transition to a new website including new hosting, design, and revamped UX; managed website content

  • Produced or supervised the production of all branded content

  • Created brand guidelines

  • Identified priority media outlets for advancing East Side’s communications goals and objectives

  • Wrote press releases and PR materials

  • Collaborated on execution of events, serving as point person for staff teams to ensure effective completion of promotion, materials, follow-up, and evaluation

  • Collaborated with individual giving staff on donor-related communications materials

  • Managed a professional social media presence

  • Coordinated printing

  • Coordinated ad buying

  • Wrote, designed, and sent emails with Constant Contact

  • Organized and managed a staff affinity group

Colder Products Company graphic designer — June ‘16-May '18

  • Designed print and web graphics for B2B marketing

  • Edited and manipulated photos

  • Designed and coded dynamic web banners and emails

  • Designed and coded webpages

Minneapolis Park & Recreation Board web assistant — June ‘15-May '18

  • Maintained MPRB website and staff intranet, including ongoing maintenance, updates, enhancements and metrics

  • Edited photos

  • Audited web content using databases and advised on web strategy

  • Managed and created website content using an editorial calendar

  • Wrote and edited website copy

  • Used Google analytics to optimize site content

  • Edited HTML, CSS, and Javascript

  • Maintained photo library, templates and digital assets

Freelance graphic designer — Dec ‘14-present

  • Managed a team to produce an art and fiction anthology, including writing and designing all marketing materials, editing copy, and managing a professional social media presence

  • Produced print and digital design for multiple businesses

  • Managed time to meet deadlines and produce work for client review

  • Quickly turned around drafts while balancing multiple projects.

​Skills

  • Adobe Creative Suite

  • Microsoft Office

  • Website content management systems such as Wordpress

  • Digital photography and photo editing

  • Video production and editing

  • HTML and CSS

  • Illustration

  • Email marketing services such as Mailchimp, Constant Contact, etc.

  • Creative direction

  • Project management 

  • Workflow management tools such as Monday, Trello, Asana, etc.

  • Works well in fast-paced environments

  • Excellent at balancing multiple projects 

  • Self-motivated, works well both alone and in a team

Education & Honors

2020 Artist in Residency, The Future, Minneapolis, MN
2018 “Robin Hood,” Wanderlust: A Mythology Anthology, November 2018. Page 138.

2014 BA magna cum laude in Anthropology, American University 

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