Work Experience

Sunrise Banks Senior Creative Designer - Aug '22-present

• Developed and executed creative strategy.

• Conducted design reviews and gave feedback to internal and external partners to maintain brand consistency.

• Designed and maintained the production of brand design systems and core visual design language for Sunrise Banks.

• Developed and supported marketing strategy.

• Developed and executed content strategy for owned media communications, both internal and external.

• Managed production of major reports, working with internal and external partners.

• Smoothly managed multiple projects simultaneously.

• Drove website UI/UX strategy.

• Maintained website content as website admin.

• Created and systemized graphics and branded materials for events, advertising campaigns and social content, as well as in-branch and departmental needs.

• Strictly adhered to review process for all content.

• Strictly adhered to compliance procedures for all content.

• Planned, executed, and adjusted postings for all social media channels while following Q/A and compliance review processes.

• Monitored and responded to all digital channels, including after hours for critical issues.

• Maintained organization-wide social media and digital management standards, policies, and rules of engagement.

• Used creative means to drive strong engagement and organic growth of all social media accounts.

• Developed and scheduled email campaigns internally and externally.

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Sunrise Banks Creative Marketing Specialist - June '21-Aug '22 

• Planned, executed, and adjusted posting for all Sunrise Banks social media channels while following Q/A and compliance review processes

• Monitored and responded to all digital channels

• Maintained organization-wide social media and digital management standards, policies, and rules of engagement

• Created social media marketing strategy including advertising campaigns, marketing/new concepts and community-building efforts

• Used creative means to drive strong engagement and organic growth of all social media accounts

• Developed and scheduled email campaigns internally and externally

• Maintained website content as website admin for SunriseBanks.com and affiliate websites

• Managed all Bank advertisement purchases, sponsorships and budgeting

• Coordinated digital advertising campaigns and reported key findings of the campaigns

• Acted as marketing point person for all Bank departments, and vendors including ad buy vendors and sponsorship partners

• Created graphics for events, advertising campaigns and social content

• Designed and updated branch materials such as branch posters, brochures, handouts, TV messaging, etc.

• Created branded materials for other departments in the Bank

• Strictly adhered to review process for all facets – ad buys, social, design and sponsorships

• Strictly adhered to compliance procedures

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East Side Neighborhood Services communications manager — May '18-June '21

• Managed communications and marketing efforts for 14 social services programs

• Created and executed annual communications plan including print, video, paid ads, social media, newsletter, and media strategy

• Created and maintained an editorial calendar incorporating all communications, segmented strategies by audience, and monitored engagement data

• Managed and implemented the transition to a new website including new hosting, design, and revamped UX; managed website content

• Produced or supervised the production of all branded content

• Created brand guidelines

• Identified priority media outlets for advancing East Side’s communications goals and objectives

• Wrote press releases and PR materials

• Collaborated on execution of events, serving as point person for staff teams to ensure effective completion of promotion, materials, follow-up, and evaluation

• Collaborated with individual giving staff on donor-related communications materials

• Managed a professional social media presence

• Coordinated printing

• Coordinated ad buying

• Wrote, designed, and sent emails with Constant Contact

• Organized and managed a staff affinity group

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Colder Products Company graphic designer — June ‘16-May '18

• Designed print and web graphics for B2B marketing

• Edited and manipulated photos

• Designed and coded dynamic web banners and emails

• Designed and coded webpages

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Minneapolis Park & Recreation Board web assistant — June ‘15-May '18

• Maintained MPRB website and staff intranet, including ongoing maintenance, updates, enhancements and metrics

• Edited photos

• Audited web content using databases and advised on web strategy

• Managed and created website content using an editorial calendar

• Wrote and edited website copy

• Used Google analytics to optimize site content

• Edited HTML, CSS, and Javascript

• Maintained photo library, templates and digital assets

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Freelance graphic designer — Dec ‘14-present

• Managed a team to produce an art and fiction anthology, including writing and designing all marketing materials, editing copy, and managing a professional social media presence

• Produced print and digital design for multiple businesses

• Managed time to meet deadlines and produce work for client review

• Quickly turned around drafts while balancing multiple projects.