One major initiative of 2022-2023 was to promote Sunrise Banks' Pathway2Home product, a mortgage loan for immigrants who do not have social security numbers but do have ITINs.
Through this ongoing campaign, we have been able to reach over 50,000 people in Minnesota to let them know about this unique product.
I produced a piece of key art that was used across a range of digital and print media for the Pathway2Home campaign.
I oversaw the production of several educational and advertising videos for the Pathway2Home product. Because our target audience was Hispanic immigrants, we made sure to provide Spanish subtitles or voiceover for each video.
Sunrise Banks sponsored CLUES' 2023 Fiesta Latina, hosting a DJ booth and a large tent to share information about our products and services. At the event, we reached over 5,000 St. Paul and Minneapolis residents.
I produced and oversaw the production of the creative assets for the event, which included a tent, pop up banners, signs, brochures, and myriad swag handouts. A selection are pictured here.